Photographer 4 -Yulia Gorbachenko:
Yulia is a New York Based fashion and beauty photographer, she holds a Masters degree in Digital Photography from the school of visual arts in New York. She's photographed for averts for brands such as L'Oreal, Make Up For Ever, and Clinique. Her images have been shown in Elle magazine and Cosmopolitan UK.
I have chosen to include Gorbanchenko's work in my project as i think that she evidences a very modern approach to beauty and fashion photography. Her work for magazines shows many trends that are being followed or will be followed in the future. Her style of photography is simple yet elegant with the majority of her images focusing massively on composition.
Gorbanchenko's work is an influence to me as she is able to achieve simple shots that look effortless and professional. Her style of photography is something that I would aim to incorporate in to my project a i think that it could be very effective and interesting for my project. I could also use this technique for my project photography and aim to shoot the images as if they were going to be used in a magazine.
The images both above and below are examples of the work that Gorbanchenko has used in magazines. The image above is an example of how she decided to photography fashion, this way of photographing has meant that she could show both sides of the jumper that is being advertised. They way that these images have been lit is so that there is a slight shadow in the bottom corner, this adds depth to the image making the lighting of the image more interesting. The use of the lighting here has also allowed for the hair to stand out and contrast against the colours of the jumper and the skin.
The image above is another example of her images for magazine work. This image however is more focused on the beauty side of photograph, this close up shot of the face allows for a clear view of the makeup on the face. The way that the camera has been set up has been made to try and keep a minimalistic and natural look on the face. This has been achieved and the model hardly looks as if they are wearing any makeup. This image would have been used for a natural beauty shoot to try and show minimalistic makeup.
These images above and below are both from Gorbanchenko's personal portfolio on her website. The image above is again a image that focuses on the makeup side of beauty. The models hair is also a key part of the image as it takes up a large amount of the frame and is a prominent feature of the model. The styling of the hair makes the image stand out as it looks in place as well as natural at the same time. The way that this image has been lit is with more light on one side of the face and less on the other, this creates subtle shadows on the face making it look more natural and adding depth to the features.
This image below is an example of Gorbanchenko's more abstract work. Here tone has been used to enhance many shadows on the face. The use of the lighting highlights the areas of the face that the sun would naturally hit making it stand out but in a natural way.
In summary the work of Gorbachenko will be a strong influence for me as she has a classy and elegant way of photographing makeup and fashion photographs. I like her subtle use of shadows as i think that they add a nice amount of depth to the image as well as keeping the natural aspect to the image. I think the way they she will influence me the most will be through her lighting use as i think that it is key to making this style of images look effective.
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