slow sync definition post:

Slow sync - definition post:

Slow sync flash combines a burst of flash with a slow shutter speed. The result is a image that is distorted and shows examples of movement.

In the two images above and below, slow sync has been used so that the people in the image can make a shape using a light. This is effective because the delayed flashes helps to pick up all of the light and show the drawing that they are creating. This technique is a fun and unique technique and is a good clear example of slow sync.  

 

The image above is another example of slow sync. The background is the photo is blurred and you can't actually tell what is in the background. The boy has stayed in focus us the main subject of the photograph. This helps to show the effect of the slow sync as it is highlight by the contrast between the focused and unfocused aspects of the image.

In the image above a less obvious slow sync is being shown. The technique is still the same as you can see a distortion in the image. However this time the movement is less obvious. Instead of moving completely out of frame the subject haas just move over to the lift slightly but the same effect is still given. This is an example of that this technique doest just have to be used for big movements and can still be used simply and subtly and still be just as effective.

Definition post - Style:

Definition post - Style:

Internet definition: A distinctive appearance, typically determined by the principles according to which something is designed. 

This image is an example of how style can be exampled in advertisement. This piece from YSL is advertising a new lipstick. This image shows style as the whole set up for the picture has been based around the colour red as its the colour of the lipstick. The model takes up the majority of the frame showing what the lipstick looks like on the lips. To the right of the frame the actual product itself is shown, this standout here as it contrasts with the red background drawing in attention to what the person would actually be buying. 

This image is an example of beauty products showing style. The way this image is framed is so that it can show all of the different colours that are in the pallet. This shows style as its showing the style of the product its self i.e. the packaging as the eyeshadows. Style can also be inferred from this image as you can see that a number of different makeup looks can be created from this pallet and it therefore would be able to be used by many different people to create a number of different styles. 

Personal definition: Something that can be found in everyday life and can be a slightest difference. I.e the same shoes but in different colours.